Could Israel Fuel Boston’s Ongoing EdTech Boom?

By Josef Blumenfeld, founder of EdTech180   In a recent Xconomy article about Boston’s booming EdTech cluster, noted venture capitalist Jeff Bussgang rightly points out that Boston has all the right ingredients for a thriving EdTech sector.  The 400+ EdTech companies and 20,000+ industry jobs clearly support that premise.  But, Bussgang sanguinely concludes, “there’s been no breakout edtech company in Boston.”   Israel has been innovating in education for decades.  Its Center for Educational Technology has been in operation for 40 years. An EdSurge profile on MindCET (an independent spinoff) in 2013, it called the EdTech innovation center “Israel’s education Read More...

Rewrite the Story of our Time: Education Can Help Heal our Divided Country

The election post-mortem is going to continue for quite some time. The repercussion of this vote will be subject to discussion and analysis from pundit and pulpits, talking heads and talk radio.   For me, the most surprising thing is not that Donald Trump won the election — although I will admit that I never thought it was possible. What surprises and saddens me is the inescapable conclusion that huge swaths of our country - millions and millions of our fellow citizens — feel overlooked and left behind by the forces of change buffeting our nation.   In a New Read More...

Education Innovation: Tailored Approaches Driving Outcomes

Last week, I went to two educational institutions in Greater Boston that are widely recognized as being on the forefront of innovation. Both schools are pioneering new ways to serve their students and prepare them for the 21st Century. They are first-movers, taking risks and venturing into new territory — with the singular focus on what’s best for their students. These are the schools that other area schools watch and follow.   That’s where the similarities diverge. One school serves a population where half of the students come from families earning under $35,000. The other school costs more than $45,000 Read More...

Education and the Impact of ‘The Other Fifth’

Last week, the New York Times ran a piece by Thomas B. Edsall called “How the other fifth lives,” a clear-eyed look at the lives lived by those in the upper quintile of the country, and what happens when that upper fifth separates itself from the lower four-fifths.   The education system in the US is an important area to see the impact of that one-fifth/four-fifths gap. That was on painful display at this week’s Education Writers Association’s National Seminar this week in Boston where sessions like “Hunger on Campus” drew attention to the dismal fact that our nation’s community Read More...

EWA: Education Journalists Do Noble Work

I had the pleasure of attending the Education Writers Association’s National Seminar today at Boston University. Here are a few thoughts and learnings from this wonderful day, but two things are clear: despite being titled The Quest for Quality and Equity, (1) there are quality journalists providing quality education press coverage, and (2) our nation and the media coverage on education is far from equitable.   Attendees were serious, quality journalists from across the country and represented the entire media spectrum. They were there to learn from each other, share insights (and the occasional inside joke), and help advance the Read More...

EdTech180 Brings Global Perspective to Edtech PR

Boston’s edtech industry gained a new force this year as edtech PR company EdTech180 launched last month, promising to tell companies’ stories more effectively. Dedicated to representing edtech companies exclusively, its first seven clients include LearnLaunch, Authess, uConnect, Facing History and Ourselves, Israel-based Contextors, and LearnBop. This week, the company signed Florida-based Link-System as its eighth client.   Josef Blumenfeld founded EdTech180 out of a dissatisfaction with the industry’s communication services, after years of experience at education powerhouses Houghton Mifflin Harcourt and Cengage.   “The PR firms that are out there now are not providing the right level or type Read More...

SXSWedu – The Leader Continues to Lead: My Impressions

I look forward to SXSWedu all year – unfortunately this year, I had to cut my time in Austin short and could spend only two days there. Regardless of how much time one spends at SXSWedu, or what one does there, it’s impossible to come away without strong observations and key learnings. Here are my impressions:   The World came to SXSWedu; it’s a global platform. There were presenters, exhibitors, sponsors, and attendees from around the world. From Israel’s MindCET to Ireland’s ALISON, to Parthenon-EY in India, global EdTech was well represented. While the US education world pays scant attention Read More...

Education Technology Industry Gains Strategic Resource with Launch of EdTech180

With 7 Clients, Public Relations Veteran Launches New PR Firm Dedicated to EdTech BOSTON, MA – March 8, 2016 - The booming education technology industry is gaining an important strategic resource with the launch of EdTech180, a public relations firm dedicated solely to serving the EdTech market.  Founded by PR veteran Josef Blumenfeld, EdTech180 brings important specialization to an industry in need of communication resources and talent.   “It’s time for a new direction in EdTech communications,” founder Josef Blumenfeld explained.  “EdTech companies have unique communication needs that are often not met by the PR industry.  EdTech180 isn’t a technology Read More...

New Website Launch!

It's a new year and we're proud to announce the launch or our brand new website! We felt that it was time for a new look so we enrolled the help of one of our long-time web vendors, GoingClear Interactive. GoingClear designed us a creative, fresh and innovative site that truly gets us excited about education technology all over again. We also love that our new website is fully mobile responsive and displays great for desktop, tablets and phones. Read More...